The Retail Road to Recovery: Part 1

The Retail Road to Recovery is an intensive 5-part class is designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID19 shutdown and continually evolving regulations.

Who Should Attend?
Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high.

Why Attend?
Re-launching your business post-COVID will be a new adventure. Join us to learn NEW best practices from business advisors and cohort peers as we explore new ways of doing business.

What Can I Expect?
-An on-line cohort style learning environment of up to 35 participants.
-5 interactive, working classes that meet every week for 2 hours each.
-Individual consulting sessions, with an SBDC Advisor between classes, to work on homework and specific issues.

Curriculum:

Class #1: Thursday, October 1, 2020 11am to 1:00pm
Understanding key financial reports & ratios
-Using your financial documents to recover your business
-Create personalized key performance indicators (KPI’s), Mile Markers, Success Indicators, Measuring Sticks
 
Class #2 Thursday, October 8th, 2020 – 11am to 1:00pm
Taking your business on-line
-Integrating an on-line marketplace
-Using your analytics to make changes in your business
 
Class #3: Thursday, October 15, 2020 – 11am to 1:00pm
Social Media as a marketing and sales tool. You will learn:
– How to clarify Social Media marketing goals.
– How to structure your messaging to reach your ideal target market.
– Which social media platform(s) to be on.
– How to authentically connect with your audience so they like and trust you.
– How to schedule posts on various platforms.
– Where to find great content that will engage your audience and encourage sharing.
– Discover a powerful tool to immediately get engagement without spending a dime.
 
Class #4: Thursday, October 22, 2020 – 11am to 1:00pm
In-Store Operations, inventory control, CRM, etc.
-Team building: acquiring, developing and retaining talent
 
Class #5: Thursday, October 29, 2020 – 11am to 1:30pm
Funding recovery
-Creating the plan
-Next steps