In this talk, David Mitroff, Ph.D. discusses the best ways for individuals and businesses to increase and maintain customer engagement. Learn more about how to use email marketing, virtual events, virtual networking, and more. David Mitroff, Ph.D. uses practical case studies from his work and presents new and creative strategies that allow individuals and businesses to continue and increase engagement with their customers even under current conditions.? Key Learning Points: - How to consistently stay top of mind with your connections - How to create loyalty from the very first point of contact - Creative ways to leverage email marketing and social media platforms increase engagement - How to use events (virtual and live) to grow your value to your connections - Using virtual networking to connect and provide opportunities for engagement About the Speaker: David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), a consulting and marketing firm with a proven track record of producing results. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation. The SBDC hosted by Long Beach City College The Small Business Development Center (SBDC) has been hosted by Long Beach City College since 2006 and has helped thousands of area business owners increase their sales, obtain loans, streamline operations, utilize new technologies, expand into new markets, and position themselves for long-term growth. We are apart of the Los Angeles Regional SBDC Network, which assists small business owners throughout the Los Angeles, Santa Barbara and Ventura Counties. Our experienced SBDC team is comprised of former entrepreneurs, bankers, product managers, technology experts, and business professionals dedicated to helping you grow your business. Contact us at (562) 938-5100 or go to longbeachsbdc.org/services/we-can-help/ to schedule your appointment.
Hosted by LA SBDC Associate Director Ted Hiatt, these webinars are an opportunity to learn about resources available through local and federal governments, as well as to ask questions about cash flow, PPP forgiveness, re-opening strategies, and more. Wednesday's webinars will feature advice from Lori Williams, SBDC Business Advisor and Small Business Finance Expert, who will address your PPP/EIDL, EDD and cash-flow-related questions. Thursday's webinars will feature advice from GB Bajaj, SBDC Business Advisor and CPA. Topics will include PPP/EIDL and tax-related information.
The Retail Road to Recovery is an intensive 5-part class is designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID19 shutdown and continually evolving regulations. Who Should Attend? Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high. Why Attend? Re-launching your business post-COVID will be a new adventure. Join us to learn NEW best practices from business advisors and cohort peers as we explore new ways of doing business. What Can I Expect? -An on-line cohort style learning environment of up to 35 participants. -5 interactive, working classes that meet every week for 2 hours each. -Individual consulting sessions, with an SBDC Advisor between classes, to work on homework and specific issues. Curriculum: Class #1: Thursday, October 1, 2020 11am to 1:00pm Understanding key financial reports & ratios Class #2 Thursday, October 8th, 2020 ? 11am to 1:00pm Taking your business on-line Class #3: Thursday, October 15, 2020 ? 11am to 1:00pm Social Media as a marketing and sales tool. Class #4: Thursday, October 22, 2020 ? 11am to 1:00pm In-Store Operations, inventory control, CRM, etc. Class #5: Thursday, October 29, 2020 ? 11am to 1:30pm Funding recovery
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to develop strategic partnerships, event marketing, business operations, recruiting, franchising, the meaning of life and more.
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: -Break apart components of the business plan into manageable steps. -Define your business succinctly. -Research your competition and target market. -Develop your operating and marketing plans. -Start understanding your financial statements.