Long Beach Community Invited to Celebrate New Michaels Store Format

Michaels is hosting a grand opening community celebration for its new Long Beach, CA location on Friday, September 25 from 9 a.m. to 2 p.m. Guests can explore Michaels’ new experiential store format, including inspirational vignettes for creating and celebrating; expanded services and events like customization bars and flexible classrooms; and an upgraded party and event space designed to strengthen local community connection. The celebration will begin with a ribbon cutting and feature free crafts, giveaways, food favorites, and more. Activities include carnival games, vintage car trunk-or-treat, pet adoptions, live demos, live mural painting by graffiti artists, and more!