About Us

People today are overwhelmed with choices and often unsure about where to find verified, unbiased information. There are more than 32 million businesses in North America alone, and hundreds of thousands of sites around the world where people shop online. Thousands of free and subscription websites offer a range of information, including reviews, reports, directories, listings, and gripe sites. Where can consumers turn to find trusted information?

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands, and charities they can trust. In 2018, people turned to BBB more than 173 million times for BBB Business Profiles on nearly 5.4 million businesses and Charity Reports on 11,000 charities, all available for free on BBB.org. Nearly 400,000 BBB Accredited Businesses support the mission of BBB, and their dues and contributions allow BBB to offer its information and services to consumers at no charge.