Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to develop strategic partnerships, event marketing, business operations, recruiting, franchising, the meaning of life and more.
Having a focused business plan has never proven so important. Successful business planning leads to successful business results, and the ability to change course when all around you is also changing. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. In this interactive seminar, you will learn how to: -Break apart components of the business plan into manageable steps. -Define your business succinctly. -Research your competition and target market. -Develop your operating and marketing plans. -Start understanding your financial statements.
In this 2-hour talk, David Mitroff, Ph.D. discusses the best ways for individuals and businesses to increase and maintain customer engagement. Learn more about how to use email marketing, virtual events, virtual networking, and more. David Mitroff, Ph.D. uses practical case studies from his work and presents new and creative strategies that allow individuals and businesses to continue and increase engagement with their customers even under current conditions.? Key Learning Points: - How to consistently stay top of mind with your connections - How to create loyalty from the very first point of contact - Creative ways to leverage email marketing and social media platforms increase engagement - How to use events (virtual and live) to grow your value to your connections - Using virtual networking to connect and provide opportunities for engagement About the Speaker: David is a business consultant, marketing expert and keynote speaker with over a decade of experience who founded Piedmont Avenue Consulting, where he advises on leveraging new technology to create brand awareness, strengthen loyalty and streamline processes with proven results. The SBDC hosted by Long Beach City College The Small Business Development Center (SBDC) has been hosted by Long Beach City College since 2006 and has helped thousands of area business owners increase their sales, obtain loans, streamline operations, utilize new technologies, expand into new markets, and position themselves for long-term growth. We are apart of the Los Angeles Regional SBDC Network, which assists small business owners throughout the Los Angeles, Santa Barbara and Ventura Counties. Our experienced SBDC team is comprised of former entrepreneurs, bankers, product managers, technology experts, and business professionals dedicated to helping you grow your business. Contact us at 562-938-5100 or go to longbeachsbdc.org/services/we-can-help/ to schedule your appointment.
Will you be forgiven? Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: · PPP Purpose, overview and terms · The 60/40 Rule · Definitions of Payroll Costs · Definitions of Non Payroll Costs · Covered periods for funding expenses · How to calculate Payroll Costs and FTE reductions · What to do if Employees refuse to come back to work. · How to complete the forgiveness calculation · Documentation for forgiveness · Tax issues related to forgiveness
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: -The psychological barriers that could be holding you back and the tools required to overcome them. -Understanding the components of an effective sales pitch. -Learning the tools necessary to build an effective pitch for your business/product. -The sales process, including how to develop a plan to address each client?s needs and set realistic goals for yourself.