DAISY – A CALIFORNIA PREMIERE

A California Premiere! Winner of Broadway World Seattle Critic’s Choice Award for Best New Play (2016)

It is the fall of 1964, with the presidential election looming, when a Madison Avenue advertising team working for incumbent president Lyndon B. Johnson unleashes the most devastating political advertisement ever conceived: the “Daisy” ad. The ad ran once and was immediately banned, but its impact was—and is—still felt. Based on true events, Daisy, a riveting new political play that captures the moment in television history that launched the age of negative advertising and forever changed how we elect our leaders. Daisy explores the art and science of political manipulation, the forces at play on public consciousness, and the impact that fear has had on our democracy.